Resources Library by ANA

Below the surface of opinion polls

The following is a short sketch of my view of political opinion polls and of the use of surveys as an instrument of political strategy.

Catalogue: Seminar 1986: Opinion Polls

Author: Bö Bäckman

June 15, 1986

An alternative to voting intention questions in political polls

This paper shows the construction of a questionnaire designed to overcome the limitations of simple reliance on declared voting intention for predictive purposes in elections characterised by close competition, presence of controversial candidates,...

Catalogue: Seminar 1986: Opinion Polls

Authors: Neyza Furgler, Orjan Olsen

Company: IBOPE Inteligencia

June 15, 1986

CATI and the dynamics of research

Computer-assisted telephone interviewing systems have made conducting surveys a more dynamic process. Data collection procedures can now respond not only to the needs of the investigator, out to the observations made during the survey itself. These...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Irving Roshwalb

June 15, 1984

Computer assisted questionnaire design

For the average Market Research company the most significant developments for the future follow on from the application of computers to questionnaire design, the subject of this paper. This has quite dramatic implications for improving efficiency,...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Peter Jackling

June 15, 1984

Exploration into the time-money tradeoff

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: John Deighton, Franco M. Nicosia, Yoram Wind

June 15, 1983

Modelling consumer choice with cross-sectional data

This paper describes how the response of consumers to change may be predicted using techniques which integrate survey design and implementation with in-depth statistical analysis and modelling. The consumers may be personal consumers, or businesses;...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Colin Dunn, John Raftery

June 15, 1982

Radical changes in the Dutch NRS

Earlier this month a new NOP media-survey started. Not an important feat in itself. Important is, however, that it is entirely different from its predecessors - especially in the methodological aspects. The alterations are based on the results of...

Catalogue: Seminar 1982: Improving Media Research

Author: Joop L. van Vliet

June 15, 1982

Measuring regional and local readership

Regional and local newspapers in Norway, as elsewhere, are threatened by developments within the newspaper market itself, by developments in the wholesale and retail trades, and by expected developments in the electronic media field. In this...

Catalogue: Seminar 1982: Improving Media Research

Authors: Per Langhoff, Harald Skare

June 15, 1982

Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design;...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Authors: Bryan E. Atkin, Tore Moritz Larsen

May 1, 1981